Google will open its first physical store this summer, marking a new milestone in the expansion of the technology giant, which now also expands its branches at street level.
New York has been the city chosen for this new step forward for the company.
The election has not been trivial. Google has been linked to this city for more than two decades. The firm's landing will take place specifically in Manhattan, in the Chelsea neighbourhood, current headquarters of several company facilities where more than 11,000 employees work. "We see the store as a natural extension of our long commitment to the city," he maintains.
The news was shared yesterday by on the firm's blog "Today, we announced our plans to open Google's first physical retail store, it will be in one of the most important cities in the world: New York," the company celebrated.
Google has not offered a specific date for the opening of the store but has advanced that visitors "will be able to experience" the company's hardware products and services.
The retail space will make navigational devices available to you and offer a wide selection of products manufactured by Google: from Pixel phones to Nest products, to Fitbit devices, Pixelbooks and more.
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In this way, the company follows in the footsteps of Apple, which years ago opted for the opening of stores in emblematic places, with a wide network already consolidated worldwide and converted, in some cases, even into a tourist attraction.
In the case of Google, expert personnel will also offer advice and guidance to those who visit the store asking for any details about their devices or any problem with the installation of programs or of a technical nature such as the breaking of the terminal screen.
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Likewise, workshops will be offered on the use of the different devices offered by Google.
